Data on the phone I Mobile Internet portal

"Editor's note" this paper by percentile information Senior Director of wireless services Li Xiaodong, Talking Data COO Xu Yi, Chengdu uestc Gong Liang jointly prepared.

With the development of the mobile Internet, has resolved countless times in the traditional Internet "concept" also appeared on the mobile Internet. For example, the Internet portal, at the moment, mobile Internet and the absence of a single case, seemed to have a chance of this happening. So, whether we all have the opportunity to find their footing in this field.

Recently, a book craze in the industry-of the outbreak, in data to be cooled by the heat of the time, in large data to the loss a loss of time, has rekindled the public's enthusiasm for big data. Balabaxi Professor, author of the outbreak we opened a window that never saw, let people see a different world, a world of harmony, order and beauty. In this world, is that we never thought of before, also from the imagined world. The world is hidden under the surface, data revealed by the world!

Mobile data market-speed

Apple Asia Conference, was most impressed by theme is large. Although later development of mobile Internet, but its speed is much faster than Internet developments of the year.

 

Development of mobile Internet users

Earlier reports showed that global mobile Internet traffic has 10% per cent of total Internet traffic! North American Internet access time for users with mobile access to the Internet for nearly flat in India, Internet traffic has been flat with mobile Internet!

Global mobile Internet traffic has reached the overall Internet traffic 10%

 

India Internet and mobile Internet traffic changes

Facebook,Twitters and other applications have demonstrated this. Facebook also led to the decline in advertising revenue, because they are not ready to move on the Internet how to host advertising.

Mobile-Mobile Internet data entry

Mobile Internet portal will have a lot of data (cell phone data can be generated not only mobile Internet portal, such as social media, it is clear that it is not suitable for entrance). So what will be the mobile Internet portal?

Loan of DCCI defined, the so-called "mobile Internet access" is the first stop users accessing the mobile Internet, mobile network gets the first point of contact for information and solve problems.

In the traditional areas of business, as long as the control channel, also not far from success, in the age of the mobile Internet, entry gets the world views are also available.

This is why most Internet companies money in the competition for the mobile Internet portal roots. They want to keep their Internet search, browser and other direction made the entry advantage, extending their monopoly.

In General, the mobile Internet portal of the now generally accepted may include: search, mobile browser, mobile application stores, mobile advertising and so on. (Some also include the operating system, but personally think that this method is not reasonable, too far from the application of the operating system, applications cannot be reached through its impact on specific applications or links. ）

Mobile Internet portal

Search Ted Baker note 3 cases

As a major part of the Internet as a portal, search in the mobile Internet market has not developed, and users have not yet formed search habits.

This situation there are several major problems:

1, the market is not mature, users did not develop a habit of doing a lot of things in mobile Internet;

2, the application of fragmentation, when users are doing something, have a dedicated APP, just click, without having to search for;

3, enter difficult, using scenarios, limitations of time and slow, and the keyboard itself, led to people on the phone are not willing to enter information or as less as possible.

In the mobile Internet market, personal preference "based on LBS location search" of the future. Phone to PC, adds a very important element is the GPS, or the location information. When the search and addition of a condition, to increase user convenience will be non-linear.

For example: "my car is out of gas, and search for gas stations, may have a lot of useless information to me; if you search my nearest gas station, it would have been very useful. In a sense, location-based search, but also a personalized recommendations. "

Location-based search

For a normal search, is not without value and significance. With the popularity of mobile Internet market, smaller, mobile business, mobile payment applications such as diversification, will inevitably lead to information overload, and will have the objective of the search needs.

DCCI research found that mobile Internet users increasingly strong demand for mobile search, and mobile search be accounted for with mobile Internet WAP flows remain than of the fast-growing field. With the fading of WAP, the further maturation of the mobile WEB, APP, this market will be accelerated.

In addition, the rise of mobile e-commerce, search brings new opportunities. Product information for mobile search, online price matching offline shopping will be promoting the development of commodity information for mobile search.

Mobile browser

As the mobile application "fragments" characterization, leading mobile browser isn't as scenery as Internet browser. Each application in its own separate APP, instead of through the Internet browser to access the Web site.

Even so, the mobile browser as the market matures, the popularity of smartphones, mobile Internet users increase, is also gradually increasing. Based on data from 91 Assistant displays, mobile browser downloads the week falling for a long time, until March this year rebounded significantly and exceeded the level of early October, weeks close to 1 million downloads, decline reversed. With the introduction of HTML5, mobile browser user experience will be greatly improved.

Mobile Mobile browser downloads

Comes with a browser connection, and the gradual expansion of WebKit instead, MTK browser and Nokia browser is declining, with MTK browser dropped from 12.5% in the previous quarter to 8.9%, with the Nokia browser dropped from 5.7% in the previous quarter to 5.2%. Third-party browser, UC browser is still ranked first in market share with 30.3%. QQ browser obviously, rose 2.5%, an increase of 7%. Ted Baker note 3 cover

2012Q2 Baidu mobile Internet report data show that UC browser continues to 30.3% all the mobile browser market share leader, followed with the WebKit browser, QQ browser close, market shares are 19.7% and 19% respectively. Other browsers share distribution as shown in the following figure:

https://www.youtube.com/watch?v=BeGOVM-FtmE

2012 Q2 mobile browser market share

 

Mobile browser share

From the graph we can see that:

Mobile browser market regained upward momentum TOP3 further concentration of the mobile browser market trends

Although the mobile browser of the future is good, but clearly cannot act as a mobile Internet portal in the near future roles; and even the future market developments, mobile browser share increases, but due to the previously mentioned mobile Internet "fragmented" characteristics, it is still hard to reach its height in the PC market on the Internet.

App store

People initially thought that app stores are most likely to become mobile Internet portal node. Because all of the APP application app store release is needed to be delivered to the end user's mobile phone.

However, in the process of development, because of the low barriers of entry, a mixed bag. Currently the app store market to hundreds of big and small. Now at the stage of an ebb tide. Comparison of scale such as: 91 Assistant witticisms to developed markets.

But even some of these scale the app store market, due to early lack of advertisers, and the app store market was "fragmented" so that already satisfy the app store market cannot rely on outside advertising to stay in business, can only help promote the APP within the store to stay afloat.

Reminds me of Ge Ye film breathless, toss for a long time, it was two poor talking each other, pointing to earn each other's money, but not help each other make money.

Developers have to find a way out to find external wireless advertisers, thus creating another chance-wireless advertising platform.

Wireless advertising platform

Since the landlord no surplus, it can only be self-reliant. Developers there is demand, there will be a "good thing" to meet demand, wireless advertising platform was born.

Posture, and wow great, full contact, rice, AU, the United States, fought one by one. If who is the biggest contribution to wireless advertising market? That must be the investor. Because for such an early market maturation of user behavior has been transferred to mobile, markets need to be nurtured, need to wait.

Now the wireless advertising market, ostensibly on brand advertising has been slow in entering, or simply does not recognize the value of mobile phones carrying brand advertising; but in fact, personally think the whole market is not mature, netizens did not "change is now" move on to the mobile Internet. Although the value of advertising in traditional media is declining, their audiences aging, advertisers need to look for new alternatives, but the growth of this market yet, especially mobile Internet. Mobile phones carrying brand advertising, need time and opportunity. If you want to use one word to describe wireless advertising platform business strategies now, so I think it is "alive". Ripening market can to some extent, but only to some degree. Bow down, face the reality and really deep into the mobile Internet industry, looking for mobile Internet advertising and modern way, generate revenue, awaiting the arrival of dawn, every player in this market segment is a more realistic approach.

For today's wireless advertising market, each home has its own advertiser resources, but little which obviously leads to the fragmentation of resources, fewer Wolf-fleshy. Developer to work with wireless platform is loose, no loyalty at all, came here to make money, this group is sensitive to price eventually created another level-wireless ad aggregation platform.

Wireless ad aggregation platform

For developers who are simple, making money is the hard truth. Integrate an advertising platform to earn 100 dollars a day, integrating multiple advertising platforms earn 150 a day, he would choose the latter. This is the profit effect.

The role of integrating multiple advertising platforms, wireless ad aggregation platform. Its main task is to move the Internet early this meager resources to collect, formed a certain scale and then redistributed.

Effect of making money, and led directly to the flow and the reallocation of resources.

A real mobile Internet "access" has quietly taken shape. Can't say it must be the future mature mobile Internet world's only "entrance", but at least is certain, it will in future play an important role in the mobile Internet world! Its role, and even Google, Baidu's position in the Internet match.

Think about it, regardless of any field, there are companies that can do Japanese PV billion? Save in text-only format of data every day on more than hundreds of g? This large data?

From data on the species, it includes almost the early to almost all types of applications, games, reading, audio books, music, SNS, tools, and so on through these complex data, vaguely seen hidden in "weeds" General massive mobile data under real early mobile Internet world. There, a lot of early human behavior on the mobile Internet market, they really think, and so on.

Mobile advertising industry chain diagram

1141 votes

Google Cardboard glasses

Cardboard is an approachable solution for virtual reality. You just need to fold paper into a preset shape, download the corresponding application, mobile phones into Android, and put it in front of you, will be able to experience the wonders of virtual reality.

View details of the voting >>